An Open Letter To Olamide ”Law Of Diminishing Return“
This Writer Nailed it with “ Baddo, have you heard
of the point of equilibrium? That’s the point when
the law of diminishing return sets in.” Share your
“I am a fan of yours and I have followed your growth
from the days with ID Cabasa and the Coded Tunes
crew, to your days under Toni Payne‘s management.
Parting ways with her was quite risky but I felt it
was a move worth making as you needed a fully
dedicated management to grow your career. That
move paid off and you’re now better off for it.
Pitching your tent with 1805 Entertainment, your
immense talent and the void left by Dagrin‘s demise
meant only one thing – A top spot for you! I am glad
you fit in perfectly. A bolder move to start YBNL
Nation and you going ahead to drop your second
album on the YBNL Nation/1805 Entertainment
imprint was another risky move that still paid off. At
that point, I knew the ‘god of music’ was behind
Though it wasn’t so surprising to see the
street embrace the album cos of it quality street wise
content, the rate at which the ‘butties’ accepted you
too was alarming. People preached the YBNL gospel
and gladly talked about how good the album was.
Even my cool friend Fola Alade became an advocate
of ‘Razz being the new Cool’, no thanks to you. But
while we where enjoying Jale, Street Love, Jesu
O kola, Stupid Love, First of All, Ilefo Illuminati
amongst other beautiful songs, dear Olamide, you
unconsciously killed the album!
Yes, you unfortunately killed it by releasing too
many materials not so long after the album dropped
and you shifted our attention off the album. To make
matters worse, some of these songs were not half as
good as the songs on the album and they also were
not wellpromoted, Confession, Tonto Dike, Baddest
Nigga That ever liveth, e.t.c. Needless to say that
some were also really good, cos some of us still have
Turn Up and Durosoke topping our playlists.
Baddo, have you heard of the point of equilibrium?
That’s the point when the law of diminishing return
sets in. It happens to everything and everyone. In
simple terms, it’s the point where you get to the
peak, have nothing extra to offer and the drop starts.
To some, the drop might not be deep while to some,
they would never rise to that point again.
Unfortunately, this happens a lot in the music
industry. While we agree that you are HOT at this
moment and the inspiration is much, brother, please
do not wear yourself out. Ma le ara e ni ere.
Truth is when you saturate the market with too
many materials, we get tired easily, we don’t pay full
attention to them and the songs end up not getting
as much love as they should. Keep recording, keep
saving them in the cloud and don’t push too many
songs within a short period. Let the fans yearn for
more, let us savour the goodness of some of what
you already have.
On a final note, I love the way your personality is
gradually evolving ‘cos building a brand of yourself
should be beyond your music. I foresee a near future
where corporate brands that want to connect with
the streets would come to you, simply because you
are the link between the streets and the corporate
world. A celebrated grass to grace story. The true
voice of the streets.
Oremade, a Lagos-based marketing executive and
entertainment enthusiast, can be reached via
email@example.com or on twitter ”
Posted By K2I